Client: TRU Community (Unused)
Work: Brand Identity & Typography
Location: Montreal
Date: 2021
Details: TRU Community is a worldwide record label focused on highlighting unique artists. Tasked with creating a simple yet powerful logotype, the main focus was placed on typography and showcasing their distinct brand identity. Following the fundamental exploration, multiple custom workmarks have been created in order to find the right fit for TRU Community. The final result was a simple serif logotype paired with a powerful bold sans-serif. This resulted in a powerful and distinctive identity.
Work: Brand Identity & Typography
Location: Montreal
Date: 2021
Details: TRU Community is a worldwide record label focused on highlighting unique artists. Tasked with creating a simple yet powerful logotype, the main focus was placed on typography and showcasing their distinct brand identity. Following the fundamental exploration, multiple custom workmarks have been created in order to find the right fit for TRU Community. The final result was a simple serif logotype paired with a powerful bold sans-serif. This resulted in a powerful and distinctive identity.
